Luxury Watches that Hold Their Value the Best

Author: Cheryl

Nov. 28, 2023

Timepieces, Jewelry, Eyewear

For the untrained, buying and selling luxury watches can be a minefield of bad tips and ill-informed purchases. People are often drawn to a watch by reputation without considering the likelihood of it retaining its value once they put it on their wrist. 

When it comes to selling watches, there are those that plummet in value the second they are removed from their box, those that due to exceeding rarity or other factors sell for millions, and there are those in the middle who retain their value over time and can be sold on for a profit under the right circumstances. This is the sweet spot for watch resale, where you should be aiming to operate in. 

This blog will detail recommendations of some watches that hold their value the best, as a guide for you to use as a launching pad into the world of luxury watch resale.

Why is Holding Value Important?

In the 21st Century, collectors and watch enthusiasts have begun to really cotton on to the fact that these days, watches are not just to be worn and admired — they also can make excellent investment pieces, and selecting the best pieces to hold value to ensure that your investment remains secure is key. 

With the rise of luxury watch resale as a truly viable way to make profits, needless to say, if you’re intending to make money from selling your timepiece one day then you will want to make sure that you go for the right model with a good potential for retaining or increasing in value.

Why Do Only Some Watch Brands Hold Value?

When it comes to purchasing luxury items like sports cars or high-fashion, it’s not uncommon for them to massively depreciate in value the moment you leave the dealer. This can also be common for some brands of luxury watch. Factors that lead to watches holding value include: 

  • Rarity 
  • Unique design/aesthetic
  • Brand
  • Particularly sought after brands/models 
  • Celebrity/movie affinity 

Much like stocks or weather forecasts, as much as people may claim they can do it, predicting what the luxury watch market will do in the future is incredibly difficult, if not virtually impossible. All you can do is look at trends from the past and use this information to guide you towards certain pieces and brands that might have the best chance of retaining value.

Which Watch Brands Hold Value the Best?

Generally, if you are looking for watches that hold their value the best there are six core brands to consider that produce pieces that most consistently retain value when compared to some other makers. These are:  

The top two — Rolex and Patek Philippe are considered to be, by far, the most collectable luxury watch brands, and the most likely to hold and even appreciate in value over time. This is due to brand recognition, exclusivity, popularity, quality, etc. 

The rest of the list contains the other usual suspects — watches that are the safest bets in terms of holding value, but not considered to be as sure things as Patek Philippe and Rolex. 

Regardless of which watch brand you choose, it is important that you remain patient. Selling luxury watches is a delicate balancing act between not selling too early and waiting for the optimal profit, and making sure you don’t miss the boat entirely, losing the chance to make the most money possible in the perhaps unrealistic hope of making even more.

The Best Watches that Hold Value 

When it comes to individual watches, the ones that consistently hold their value best are traditionally the most sought after and exclusive pieces — models like:


As the most well-known and globally renowned brand of watches in the world it is no surprise that their timepieces are also considered the most sought after. When it comes to Rolex watches that hold value there are a variety of options. The Rolex Submariner is considered to be a modern classic and one of the most popular models made by the famed Swiss watchmaker. 

Alternative Rolex investment pieces that have stood out and consistently retained their value in recent years, and can be expected to continue on this trend have included: 

Patek Philippe

Patek Philippe is a watch brand with an affinity for vintage like few others. Their slogan is“You never really own a Patek Philippe, you merely look after it for the next generation.” This is emblematic of the longevity and continued popularity and success of pieces from this famed Swiss watchmaker.  

Patek Philippe watches such as the Calatrava and Nautilus boast huge fan clubs ensuring that there is likely to always be an avid market for them. 


Considered a rival to Rolex for many years, the watch favoured by James Bond has many potential investment pieces — all at a favourable price compared to many of the competitors in the luxury watch field. Some of the Omega brands it could be worth looking out for are: 

Jaeger-Le Coultre

Jaeger-Le Coultre watches are world-famous for their innovation, sophisticated designs, as well as their manufacturing prowess. Jaeger-Le Coultre have had a working relationship with famed British car maker Aston Martin for almost a century — this collaboration has seen Jaeger-Le Coultre instruments in the dashboard of some notable Aston Martin vehicles, as well as a special commemorative watch to celebrate the partnership’s longevity and success. 

Models of Jaeger-Le Coultre that can be considered as possibilities to retain their value are the ever-popular Reverso and Memovox.


Breitling watches are renowned for their exquisite and innovative design. Their intricate details and extremely high performance are intended to continue the tradition of timekeeping within the aviation industry. Breitling remains as popular as ever within the industry, and are regularly purchased by collectors and enthusiasts alike. A selection of Breitling watches that you may wish to consider are: 

Tag Heuer 

For over 150 years, Tag Heuer have been creating watches with precision and performance at the forefront. Synonymous with sports and racing, Tag Heuer watches have been present for some of the sporting world’s most iconic moments over the years — making Tag Heuer as endearing to their dedicated fanbase today as it has ever been. 

For anybody looking to purchase a Tag Heuer watch with the aim of it holding value, we would recommend you start your search with the flagship Monaco and Carrera models. 

Why Sell Your Luxury Watch with Blowers

Founded in 1970, Blowers has spent the last 50 years+ building a reputation as one of the most trustworthy and customer-friendly places to both buy and sell luxury watches throughout the UK and Europe. 

Having sold tens of thousands of timepieces over the years — from smaller models you’ve likely never heard of right up to the most luxury of luxury watches for hundreds of thousands. We know watches, and we know how to provide you with a simple, secure savvy service from start to finish.

Buying and selling luxury watches can be a tough field, at Blowers we are experts within our field and are on-hand to provide you with honest advice. We want your experience to be as positive as possible, and are certainly not looking to just make a quick buck. 

For more information on how to sell your watch with Blowers, check out our detailed guide. 

If you are interested in buying, selling, or part exchanging a luxury watch with us or would like additional information on which luxury watches hold their value the best over time, contact a member of our team today. 

You can get in touch with us via email or over the phone, or via appointment at our Mayfair location, or you are free to swing by our flagship boutique in Kingston-Upon-Hull for a chat and a browse of our wares.

If you want to buy watches that will retain their value over the long run, this list of brands is for you.

Looking to invest in a luxury watch and not sure which brands hold their value? You need to choose carefully, because most watches decrease in value over time.

This article outlining 7 of the best luxury watch brands to hold their value will put you in good stead for finding the perfect investment piece that won’t lose you money with age.

There are so many things to consider when it comes to purchasing a luxury wristwatch. Firstly, you want to ensure you’re looking in the right area for your decided budget.

Secondly, you want to make sure that before you part with your money, your chosen watch will retain its value.

Here’s our guide to 7 watch brands that hold their value best.

Does It Matter if Your Watch Holds Its Value?

Are you justified in asking the question “Will my luxury watch hold its value?” Well, in short, yes. You’re entitled to ask this question whether you have your heart set on a particular brand or not.

You can be a true luxury watch enthusiast and still want to ensure you won’t lose money in the process of buying and selling a watch.

The truth is, you don’t want to make a bad choice when it comes to buying a luxury watch. They’re expensive, and investing in the wrong one can cost you quite a lot of money. Plus, they can be pretty hard to sell on the second-hand market.

If you lose money in re-selling your watch, you won’t be able to extend your luxury watch collection and work your way up the ladder of investment to own the timepiece of your dreams one day.

On the other hand, making the right choice can really pay off and your chosen timepiece can sometimes appreciate in value. If you’re looking for a wristwatch that won’t depreciate in value, the finest names in Haute Horlogerie are those you want to hedge your bets on.

This is great news if you’re already a fan of the likes of Patek Philippe, Rolex and Omega to name just a few examples.

Watch Brands That Hold Their Value

Here are the 7 watch brands that hold their value in no particular order.


Famous for its ultra-thin wristwatches and incredibly elegant dress watches crafted from luxurious materials, ghostwriter hausarbeit Jaeger-LeCoultre watches are some of the most coveted and desirable in the industry. 

The manufacturer has had a successful run in producing exquisite minute repeaters, perpetual calendars and tourbillons and continues to reign as a watchmaker that many rival companies can only aspire to be.

There is no arguing that Jaeger-LeCoultre watches hold their value.

The manufacturer began its work creating elegant timekeeping instruments back in 1833.

Over the years, this manufacturer has released collectables such as the Polaris, inspired by the original Memovox Polaris of the 1960s, the famous Atmos pocket watch and clock collection, and the Master Ultra-Thin series, featuring tourbillons, moon phase watches and extra flat timepieces.

The Jager-LeCoultre Reverso watch bachelorarbeit schreiben lassen is probably one of the company’s most recognisable designs, with its distinct rectangular-shaped case and a reversible design that enabled 1930s polo players to turn the case into their wrist, protecting it from shock and abrasions.


If you know anything about the watch industry, you’ll know that Rolex watches hold their value incredibly well. There are several reasons for this:

Firstly, their exceptional quality is a result of premium materials chosen by experts at Rolex. Vintage Rolex watches known for retaining their value well are those from the Submariner, Daytona and GMT series, particularly the Pepsi models.

When the Submariner first came onto the scene, it offered a water resistance of 100 meters – an impressive attribute for its time. Backed by a solid and sturdy case and a legible design, these qualities made for an ideal tool watch for underwater activity.

Over The years, Rolex experts modified the watch and upgraded it with better water resistance, specializing in the design of the crown and case construction, perfecting its tool-like design for professional divers as well as amateurs.

Rolex Submariner watches are still widely sought-after on the pre-owned market, whilst the brand’s Daytona watch series is known for re-selling at a markedly higher price than its initial price from new. 

The popularity of the Daytona was heightened between the 1960s and 1980s due to it being spotted on the wrist of icon Paul Newman.

The Rolex Cosmograph Daytona is available in many different iterations today and has become a cornerstone to the brand’s ongoing success, with many models reaching an extortionate fetching price on the pre-owned market.


Omega is the innovator of the iconic Speedmaster Professional Chronograph watch, known for being the first wristwatch to reach the moon whilst strapped to the wrist of Buzz Aldrin in 1969.

Since then, however, the brand has also made vast improvements in the realm of movement manufacture and developed the Co-Axial movement that swapped out the brand’s use of an ETA movement.

In addition to this, Omega has experienced huge success with its Constellation watches recognized for their claws or “griffes” attached to the side of the bezels and their unique mono-rang bracelets. 

Additionally, its Seamaster watch collection brought great success, known for the Planet Ocean 600M sub-series, with an impressive 600-meter water resistance, the Aqua Terra watch, and Ultra Deep with a handy helium escape valve.

Patek Philippe

Patek Philippe is a watch company whose timepieces hold their value very well.

The Geneva-based company is revered for creating icons such as the Nautilus designed by Gerald Genta, developed from stainless steel with a porthole-inspired octagonal-shaped bezel.

In addition to this, Patek Philippe also released the Aquanaut watch, equally desirable amongst enthusiasts and boasting slightly softer lines and an impressive water resistance.

Elegant dress watches, however, are Patek Philippe’s speciality.

Choosing from a selection of superior materials such as 18ct rose gold, yellow gold and white gold and equipping each timepiece with an in-house development movement where almost every component is manufactured independently, these models, complete with a unique quality seal include the Calatrava and Golden Ellipse watch collections.

Today, they are amongst some of the brand’s most valuable timepieces to own both from new and on the pre-owned market.

TAG Heuer

Provenance plays a huge role in retaining a watch’s value. TAG Heuer is one of the oldest watchmakers in the industry and has been manufacturing watches in various styles and designs since 1860.

TAG Heuer is a brand synonymous with the world of sport and has collaborated with some of the greatest names in the industry.

The company’s rich heritage in motorsport gains it a cult-like following amongst serious watch enthusiasts, with top models including expert chronographs from the Carrera Porsche, Formula 1 and Monaco watch collections.

TAG Heuer relies heavily on its marketing strategies to promote its luxury wristwatches, gaining itself a successful family of ambassadors to endorse its eye-catching designs.

To help TAG Heuer watches retain their value in the past, the company’s models have been sported on the wrist of Elvis Presley, Steve McQueen and Chris Hemsworth.

Globally loved for its masculine and aggressive-looking chronograph watches and practical GMT watches – as well as the highly functional Connected smartwatch and classic dress watch range – TAG Heuer continues to innovate, offering a huge range of models to explore, each with their own highly collectable traits.

Audemars Piguet

One of the most likely reasons why Audemars Piguet watches are so desirable is down to the fact that the company produces timepieces in limited numbers.

This limited production approach not only makes each watch more sought-after but sends the prices on the pre-owned watch sky high.

Some of the most popular Audemars Piguet watches include the famous Royal Oak watch, with a distinctive integrated metal bracelet and octagonal-shaped bezel that resembles a ship’s porthole.

Similar to the sought-after Nautilus and IWC Ingenieur watch, the Royal Oak was designed by Gerald Genta, whose designs have notably gained cult-like status among enthusiasts.

Other popular Audemars Piguet watches known to hold their value are those from the Royal Oak Offshore watch collection – a sportier timepiece equipped with a practical chronograph function. 

Millenary watches are yet another design known for retaining their value, with striking decentralized dials and diamond-encrusted iterations.

The brand’s highly trained artisans create each unique timepiece using painstaking time-honored processes and use a selection powerpoint präsentation erstellen lassen of high-quality materials to ensure robustness and longevity.

Even the process of testing the mechanics of each timepiece is a lengthy and meticulous affair, which adds to the value of Audemars Piguet watches.

Vacheron Constantin

Vacheron Constantin has gained itself a position at the very top of the industry, sitting along highly-respectable names such as Audemars Piguet and Patek Philippe.

The brand is also one of the oldest out there and has catapulted its successful history on the back of its authentic approach to watchmaking and traditional timekeeping.

Also reflected in their price, Vacheron Constantin watches are some of the most complex and intricately crafted designs, demonstrating hours and hours of meticulous hand-applied techniques. 

Some of the most popular watch collections from Vacheron Constantin include the Historiques range – a series of reimagined designs based on some of its earlier innovations.

Also, the iconic Overseas watch collection – home to a line of steel sports watches and models crafted ghostwriter facharbeit from indulgent precious metals that symbolize the company’s maritime links.

The Bottom Line

Whether it be limited production, meticulous manufacturing processes or brand heritage that plays a vital role in the final price tag of a luxury wristwatch, what cannot be denied is that the bachelor schreiben lassen leading names in the industry are providing a quality in each timepiece that surpasses any fashion brand or designer watch company.

Investing in a timepiece from one of these top 7 luxury watch companies will ensure you’re getting a watch that not only tells a story of success and prestige but constituted the perfect statement piece to wear every single day.

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Luxury Watches that Hold Their Value the Best

7 Watch Brands That Hold Their Value




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